Nielsen Pulse Report Jan/Feb 2016

Nielsen Pulse Report Jan/Feb 2016

The latest version of the Nielsen Pulse Report for Jan/Feb 2016 is now available.

Some key points to note:

  • Total FMCG MAT value growth continued to improve rising 1.4% (vs. +1% in Nov/Dec MAT).
  • Defined market grew 1.3% value MAT and 1.8% in the last two months.
  • MAT value and unit performance has improved across all super product classes since Nov/Dec
  • Channel performance has also improved for Mults+Dunnes with value MAT decline slowing to -0.9% (from -1.5% in Nov/Dec) and growth of convenience 1.5% (from 1.1% growth in Nov/Dec).


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Nielsen Pulse Report Jan/Feb 2016

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