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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Understanding How Panels + Big Data Provide Better Audience Measurement
At a time when smartphones, digital devices and connectivity are aspects of everyday modern life, there’s no shortage of data for marketers to tap into for insight into consumer behavior. Not all data, however, are created equal, and it’s critical to understand that when it’s used for...
Responsible Travel Furthers Nielsen’s Sustainability Efforts
Our Global Travel & Procurement team manages our travel suppliers in order to provide the best possible value to our Nielsen associates and to ensure that we’re focused on responsible resource management and environmental sustainability in the way that we travel. In both of our most recent...
Powerful Industry Leaders Deliver an Empowering Panel Discussion On International Women’s Day
Gender equality, work-life balance and personal improvement: These were the aspirational visions that arose during the International Women’s Day panel discussion that took place at Nielsen Singapore’s office on International Women’s Day.
Nielsen’s Pro Bono Trash Blindness Survey is a Foray into Environmental Skill-Based Volunteering
We recently learned about an opportunity with the Let’s Do It Foundation, the team that initiated World Cleanup Day (WCD), to further the waste management cause. Using data—one of Nielsen’s strongest assets—we led a pro bono survey for the foundation to assess consumer perceptions about...
Understanding the Role of Panels in Representative Measurement
For nearly 100 years, we’ve provided business around the world with critical insight into consumer behavior. Our panels are what make this possible. That’s because they allow us to understand person-level behavior, unlike big data and other forms of information that can’t be directly linked...
David Kenny Signs LEAD Network CEO Pledge to Increase Women in Leadership at Nielsen
The pledge emphasizes Nielsen’s commitment to increase women in senior leadership roles globally. David signed the pledge in concurrence with International Women’s Day, which is celebrated by thousands of Nielsen associates around the world.