Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Nielsen Highlights the Value of Trust at World Economic Forum 2019 in Dalian, China
This week, Justin Sargent, President, Nielsen China, was invited to the World Economic Forum’s (WEF) Annual Meeting of the New Champions in Dalian, China, to discuss the key developments in the global economy, technology and consumer demand that are reshaping the market landscape and greater...