Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Nielsen Surpasses Volunteering Goal Early With 8th-annual Nielsen Global Impact Day
In June 2019, almost 24,000 Nielsen employees from 92 countries volunteered across more than 1,500 events as part of our eighth-annual Nielsen Global Impact Day (NGID). This year, NGID marked a milestone for Nielsen thanks to the volunteer hours logged through the event.
Dedicated to Rebuilding our Communities through Disaster Relief
We've forged a year-long collaboration with All Hands & Hearts - Smart Response (AHAH), a volunteer-driven disaster relief organization, to support employees looking to use dedicated volunteering time to support communities devastated by disasters.
Lessons in the Power of Data for Good and Pro Bono
This week is Pro Bono Week, an annual initiative that celebrates and encourages professionals who use their skills and expertise to support nonprofits and advance social change. Andrea Bertels, Director, Global Responsibility & Sustainability, Nielsen, explains how Nielsen Cares our global...
No Small Impact: NGID7 Activates Over 25,000 Global Nielsen Volunteers
For Nielsen Global Impact Day 2018, on June 21, over 25,000 Nielsen associates—a record number of volunteers—across 91 countries volunteered in more than 1,450 events. Associates use NGID to give back to our communities in all kinds of ways: fighting hunger in food banks and farm fields,...
Nielsen Social Impact Strategy Combines Data, Science and People to Make a Difference
While volunteering and giving back have long been part of our culture, Nielsen’s formal social impact strategy began in 2010. Andrea Bertels, Director, Global Responsibility & Sustainability, and Director, Grantmaking, Nielsen Foundation, recently shared how this approach has evolved over...
Nielsen and Corporate Responsibility: It Takes One
The idea that ‘it takes one’ is a basic concept, but the outcome of instilling that idea into our culture has shaped Nielsen’s ability to connect with more diverse stakeholders over the years to inspire action at all levels of our organization, directly contributing to our forward-looking...