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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Building A Sustainable Broadcaster OTT Strategy In The New Decade
How successful have European broadcasters been in developing sustainable over-the-top (OTT) strategies? At the dawn of the new decade, this question—and challenge—is in the hearts of U.K.’s traditional media companies. It's also one Nielsen addressed head on at the recent New Video Frontier...
Nielsen Shares its Latest Streaming Insights at VidCon 2019
Ravi Rai, VP of Digital Product at Nielsen, and Harry Brisson, VP of Strategy and Innovation, took the stage last week at the 10th VidCon Conference and highlighted strategies for attracting, retaining and monetizing streaming video audiences. During their presentation, the pair explored new...
For Online Content Publishers, Third-Party Measurement is Imperative
Peter Naylor, Hulu’s senior vice president of ad sales, recently expressed to Megan Clarken, president of product leadership at Nielsen, that independent third-party measurement is imperative in today’s evolving ecosystem.