Impartial digital ad measurement helps Mankind pharma account for every rupee spent
Mankind Pharma turned to Nielsen’s Digital Ad Ratings to analyze the effectiveness of its campaigns and reach a wider audience for its individual brands.
Case Study: Maximizing Online Audience Reach Through In-Flight Optimization
With the flexibility to reallocate budget across select platforms, Tempo OMD used Digital Ad Ratings’ overnight reporting to identify optimisation opportunities.
Ads that Pop: How Native Video Ads Boosted Online Fizz for Jarritos
Americans spent more than 360 billion minutes online in December 2012 and streamed a whopping 24.6 billion videos, according to Nielsen. That massive block of time represents a significant opportunity for advertisers, but making meaningful connections with consumers online can be challenging as...
Newswire | In Good Spirits: How Stolichnaya Increased Brand Lift by 30.8% | Nielsen
Consumer brands are turning to online video and social media marketing to connect with consumers online; do these tactics really impact purchase intent?