Insights

Nielsen Celebrates 90 Years of Innovation

It started with $45,000, an engineering degree…and a dream. Ninety years later, Arthur C. Nielsen Sr.’s dream has been reimagined many times over. On Aug. 24, 2013, Nielsen will celebrate its 90th anniversary. For us, this milestone is an opportunity to take a look back, and in the spirit...

Webinar: Neuromarketing – Understanding the Subconscious Drivers

The application of neuroscience to traditional marketing activities has yielded very interesting results around the influence of “non-conscious” factors on purchasing decisions. This webinar explores new developments in neuromarketing research and understanding consumer decision-making –...