What Global Ad Spending Tells Us About the Future of Media
The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
The State of Global Media
Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.
Impartial digital ad measurement helps Mankind pharma account for every rupee spent
Mankind Pharma turned to Nielsen’s Digital Ad Ratings to analyze the effectiveness of its campaigns and reach a wider audience for its individual brands.
The Business Case For Keeping In Touch
The ability of a commercial to impact sales, referred to as the effectiveness of the ad campaign, grows over time, and then stays relatively stable for most of its life cycle.
The importance of maintaining a cross-media ad strategy through a crisis
The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend. However, this strategy of limiting advertising is not sustainable with coverage COVID-19 here to stay for at least the medium term.
I want to break free! How are COVID ads effectively resonating?
As the media industry navigates COVID-19 and its greatest period of upheaval in modern memory, having the right data to understand if your ad will command consumer attention has never been more critical.
Case Study: Maximizing Online Audience Reach Through In-Flight Optimization
With the flexibility to reallocate budget across select platforms, Tempo OMD used Digital Ad Ratings’ overnight reporting to identify optimisation opportunities.
When Emotions Give A Lift To Advertising
Statistically, many of our purchases are driven by emotions. Yet, most measurement tools are unable to assess the emotional connection that an ad creates with viewers. According to modern researchers, techniques that can directly measure neurological and biological reactions are the most accurate,...
Tantalizing Trade Off: VOD Viewers Don’t Mind Watching Ads for Free Content
The rise of video-on-demand (VOD) programming choices is not only a great benefit to viewers—it also opens more opportunities for advertisers and content creators to reach them.
Binge Bunch: Two-Thirds of Global VOD Viewers Say They Watch Multiple Episodes in a Single Sitting
VOD services are undoubtedly transforming the way audiences consume video, so it’s important to tune in to what’s driving engagement around the world. Our recent online global survey found that while several strong motivating factors will support continued growth, there are a few barriers to be...