Insights

The Business Case For Keeping In Touch

The ability of a commercial to impact sales, referred to as the effectiveness of the ad campaign, grows over time, and then stays relatively stable for most of its life cycle.

The importance of maintaining a cross-media ad strategy through a crisis

The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend. However, this strategy of limiting advertising is not sustainable with coverage COVID-19 here to stay for at least the medium term.

When Emotions Give A Lift To Advertising

Statistically, many of our purchases are driven by emotions. Yet, most measurement tools are unable to assess the emotional connection that an ad creates with viewers. According to modern researchers, techniques that can directly measure neurological and biological reactions are the most accurate,...