Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest according to Nielsen’s quarterly Global AdView Pulse report.
Annual moviegoer trends; Nielsen National Research Group’s 2012 American Moviegoing report.
How Viewers watch time-shifted programming: the ad value of marathon viewing, or the amount and value of the viewing behavior Beyond 7 and live programming broadcast.
According to a Nielsen Home Entertainment survey, shoppers were more enticed by the best deals, but noted that selection & the ability to shop at preferred retailers were important.
Smartphone owners became the majority of mobile phone users for the first time this year, growing from 49 percent of mobile subscribers in Q1 2012 according to Nielsen.
Concert US Tv Viewership from Nielsen.
Top 10 DVD Titles of 2012, Top 10 Print Book Sales, Most Anticipated Game Titles all available from by Nielsen.
Simultaneous Usage Continues to Grow as We Become More and More Connected; Smartphones now have a market penetration greater than 50% & tablets are already in nearly 20% of US TV homes.
So much of our time today is spent just catching up; on TV shows, news, sports, stocks, friends and shopping. The list is endless, but what we know is that we are constantly turned on. While we continue to see shifts in how and where consumers watch, there is no denying that moving across life
A study of 17 networks was conducted during May 2012 and accounted for the share of total tuning watched in True HD vs. all other ways to watch on a TV.