Optimizing the Automotive Path to Purchase
In today’s crowded car market, auto advertisers are hard-pressed to connect with consumers, encourage new sales, and do it all under shrinking budgets. It’s a steep challenge, and one that can only be met with a full understanding of how consumers shop for cars and how they react to automotive...
Secure Tomorrow's Car Buyers Today
There’s nothing quite like the freedom of owning your own car. Having the ability to get from point A to point B without having to rely on anyone or public transportation creates feelings of both independence and pride. People are passionate about car ownership—whether new or used—and...
Volkswagen Drives Home With Nielsen’s Top Auto Ad Award
From “Zoom zoom” to “Like a rock,” automotive ads have a way of resonating with consumers—and making lasting impressions. But not all creatives are created equal. Today, Nielsen announced the winners of its 7th Annual Nielsen Automotive Advertising Awards, and Volkswagen’s “Dog...
Newswire | Local TV Dollars May Help Auto Industry Burn Rubber in 2013 | Nielsen
Nielsen’s most recent Insight Into Action Series study - Local TV Dollars May Help Auto Industry Burn Rubber in 2013.
Newswire | Toyota Named 2012 Green Marketer of the Year | Nielsen
Toyota is the greenest auto marketer of 2012, according to a recent Nielsen analysis of consumer awareness, TV advertising response and social media buzz.
Newswire | Green Marketing Drives Consumer Auto Consideration, Purchases | Nielsen
Nielsen research shows that green marketing by automakers effectively drives consumer auto consideration.
Newswire | In Germany, Rising Automotive Spend Drives Internet Advertising | Nielsen
Advertising expenditures in the German advertising market totaled €9.4 billion, an increase of 1.6% or €143.6 million compared to the same period in the previous year.
Newswire | Driving Growth in a Slowing Chinese Auto Market | Nielsen
The compound annual growth rate for the Chinese auto market is estimated at 7.4 percent between 2011 and 2015. Comparatively, the U.S. growth rate is 7.2 percent.
Newswire | Nielsen Salutes Most Effective Auto Advertisers | Nielsen
For the sixth year in a row, leading automakers convened at the New York International Auto Show for Nielsen’s annual Automotive Advertising Awards, the only awards program measuring the effectiveness of automobile TV ads. Ian Beavis, Executive Vice President of Nielsen Global Automotive,...
Newswire | In Russia, Car Owners Heading to German and Japanese Dealerships | Nielsen
When it comes to cars, Mercedes, Toyota and BMW are on the minds of Russian drivers. Those three brands led the pack in terms of brand recognition in a recent Nielsen survey of Russian car owners. The study, which rated Russia’s most popular car manufacturers, also sought to identify the extent...