In about four months, we’ll have officially made it to "the future"—at least according to the time-stamp on Doc Brown's DeLorean in the "Back to the Future" movie series. So now that we’re there, what will 2020 look like?
Advertising creativity versus advertising effectiveness has been the perennial contest for brand marketers. In the world of marketing, creativity needs to convert into sales, but do brands succeed in making their advertising campaigns as effective as they should be?
The Indian consumer is unique in every way. It is this uniqueness that makes it indispensable for organisations to understand and analyse consumers, their habits and beliefs. Making a mark in this highly competitive market is not easy and therefore, we take a closer look at the uncommon features of...
The proliferation of media channels and devices makes it more challenging to find the right marketing mix to reach the right consumers at the right time and place.
In a session titled “Marketing that Matters,” three unique consumer groups were identified and analyzed to provide a fresh perspective on the opportunities these segments represent for marketers.
At Nielsen’s Consumer 360, Fortune’s Adam Lashinsky led a conversation with Lauren Zalaznick, Chairman of NBCUniversal Entertainment & Digital Networks.
Hierarchies to Networks - Shift from organized hierarchies of baby boomers towards networks of the millennial generation is all about social organization.
Nielsen’s Cross-Platform Ratings looks at audience across TV and online, with plans to extend deeper into tablet and mobile.
While the vast majority of video consumption still takes place on TVs, consumers are increasingly turning to alternatives that enable them to watch how they want.
HBO and Microsoft: The Changing Landscape of Online Video – HBO looks to expand its content through multiple platforms.