The Smartphone Becomes The Mobile Wallet
Cash is no longer the king! The phenomenon of mobile payment apps has been quick to catch on with the number of end-users ballooning. Take a look at how mobile payment apps have gone on to become a mainstay in our lives, the extent of their reach, and usage.
What Clicks With The Online Shopper?
With e-tailing coming of age, our numbers show that as much as 60% of consumers in developing markets are willing to use digital retailing options. Here's a look into the motivations of the online shopper and the trends that will help e-commerce brands stay ahead.
What Women Want (On Their Smartphones)
Today, the average Indian spends over two-and-a-half hours a day on their smartphones. Take a look at what men and women actually do on their devices and what the key differences are in terms of usage habits.
Mobile Shoppers Turn App-Happy
With men and women spending nearly two hours a month shopping on their mobile phones, it is no wonder that 2015 may just well be known as the year of the mobile shopping app.
Newswire | Apps Dominate Mobile Time Spent Accessing Travel in U.S. | Nielsen
Nielsen looked at the usage of travel-related mobile apps and websites during June 2012.
Newswire | Which Smartphone Apps do Savvy Shoppers Use Most? | Nielsen
As smartphones became the majority in the U.S. in 2012, nearly half of American smartphone owners (47%) used shopping apps in June 2012, according to Nielsen.
Newswire | State of the Appnation – A Year of Change and Growth in U.S. Smartphones | Nielsen
A Year of Change and Growth in U.S. Smartphones
Newswire | A Store in Your Pocket: Retailer Mobile Websites Beat Apps among US Smartphone Owners | Nielsen
Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons. And retailers are responding with mobile apps and websites designed to attract smartphone shoppers. So, who’s winning...