Insights

Webinar: State of the Asian-American Consumer

Multicultural demographic groups in the U.S. continue their rapid growth and Asian Americans are a major part of the charge. Demonstrating the highest growth rate of any multicultural segment, Asian Americans are now poised to offer significant new opportunities to marketers and advertisers. The...

Report African-Americans Still Vital and Growing in the U.S

?As the largest racial minority group in the United States, the influence of African-Americans on the nation’s culture is pervasive?. With a collective buying power estimated to reach $1.1 trillion by 2015, Black consumers remain at the forefront of social trends and media consumption,...

Hispanics in the U.S. Keep Up With Presidential Race Online and on TV

More Hispanic homes watched the multi-network primetime coverage of the Democratic National Convention over its Republican counterpart. But so far this year, Latinos are visiting MittRomney.com at a faster rate than BarackObama.com, according to Nielsen. The Hispanic vote has been a much-discussed...