Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for...
India’s literacy rate has seen significant improvement over the past decade. To better understand publishing in India on an industry level, Nielsen Book undertook a major research project, resulting in The India Book Market Report.
In a recent survey, Nielsen asked corporate leaders and the general public to describe the current state of corporate social responsibility. The gap in perceptions between the two groups is striking. So what’s driving the gap?
With e-tailing coming of age, our numbers show that as much as 60% of consumers in developing markets are willing to use digital retailing options. Here's a look into the motivations of the online shopper and the trends that will help e-commerce brands stay ahead.
When it comes to learning about which diapers are best, 44% of global respondents go direct to the people they know and trust for recommendations, which is the top source of information in every region.
With men and women spending nearly two hours a month shopping on their mobile phones, it is no wonder that 2015 may just well be known as the year of the mobile shopping app.
The male grooming is already an INR 3800 crore industry, and industry projections show that the sector is expected to touch the INR 5000 crore mark in 2016. Therefore, it is important for brands and marketers to understand the behaviour and purchasing habits of the consumers of male grooming...
For more insights on consumers’ purchase and consumption habits across music, home video, games and books, download Nielsen’s U.S. Entertainment Consumer Report.
New data from Nielsen shows that smartphone owners and tablet owners are embracing their devices to make the most of their shopping experience.
According to a survey conducted by Nielsen in Q1 2012, the vast majority (79%) of US smartphone and tablet owners have used their mobile devices for shopping-related activities.