Amid Digital Sponsorship Options, Don’t Neglect Social Media
With digital now a critical channel for brands, it’s no surprise that they’re actively looking to better understand and measure returns in the space. They’re also actively looking to social media and sponsorships as a way to amplify their digital returns.
Perspectives: The Case for Unified Sports Sponsorship Measurement
Global sports are thriving, but media consumption is changing before our eyes. And as the media world grapples with these issues, so too must the sports industry. But these challenges aren’t the only obstacles facing the sports realm.
Live TV + Social Media = Engaged Viewers
From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. And it's changing when, where and how we watch video programming.
Why Word-of-Mouth is Loudest in Africa
Doing business in sub-Sahara Africa can be full of disparate challenges, and anyone looking to identify a classic African consumer will struggle. Despite sharing a common border, inhabitants of one country differ from those in a neighboring country with respect to their attitudes, buying and media...
New Study Confirms Correlation Between Twitter and TV Ratings
U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the TV industry? Should networks and...
Webinar: Upfront and Personal: Social Media and the New Advertising Eco-System
You may be wondering: How does social media advertising fit into the larger advertising ecosystem? How are consumers engaging with social media? The proliferation of social TV? The second screen experience? With our eyes and your foresight, learn about trends in video, digital and social media to...
Newswire | The Rise of Paid Social Ads: Completing the Integrated Ad Approach | Nielsen
The Rise of Paid Social Ads: Completing the Integrated Ad Approach; amid the flourishing social media environment, marketers are viewing paid social media advertising as part of their marketing tool kits.
Newswire | The Future of TV is Social | Nielsen
While the TV industry has ascribed value to its viewing audiences for decades, today’s question is how to understand the value of social TV activity.
Newswire | Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013 | Nielsen
Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013.
Webinar: Reinvigorate Your Customer Service with Social Care
With the explosion of social media prompting a dramatic change in how people interact with each other and brands, customers are turning to social media for customer service (a.k.a., social care), whether you want them to or not. In other words, today’s customers want to engage with brands when...