LEAD Network Webinar: Wising up to Women
Nielsen recently hosted and participated in the kick-off webinar of the LEAD (Leading Executives Advancing Diversity) Network’s Diversity & Inclusion Best Practice series with Unilever to explore the challenges women face and how they are communicating and engaging to create equality.
Webinar: Inside the Entertainment Aficionado - how we listen, buy, play, read and watch in the U.S.
When it comes to music, games, books, TV shows and movies, people have more choices than ever before. Will they stream digitally or buy a physical copy? Subscribe to a service or make a one-time purchase? View content on the computer, mobile device, ereader or game console? Understanding these...
Webinar: U.S. Gaming - A 360 View (2013)
Gaming continues to grow and evolve across screens in new and interesting ways. Understanding who the gaming audience is, what and how they play, and how gaming fits into their broader entertainment profile is as important as ever for this dynamic industry. In this year’s annual U.S. Gaming: A...
Webinar: Upfront and Personal: Social Media and the New Advertising Eco-System
You may be wondering: How does social media advertising fit into the larger advertising ecosystem? How are consumers engaging with social media? The proliferation of social TV? The second screen experience? With our eyes and your foresight, learn about trends in video, digital and social media to...
Webinar: Improving Ad Performance with the Three Rs
Optimizing ad performance is about reaching the right audience, influencing its opinion and impacting behavior. While achieving this winning combination can be a challenge, it is now made possible using the '3R Framework' – and understanding how Reach and Resonance lead to Reaction.
Webinar: Reinvigorate Your Customer Service with Social Care
With the explosion of social media prompting a dramatic change in how people interact with each other and brands, customers are turning to social media for customer service (a.k.a., social care), whether you want them to or not. In other words, today’s customers want to engage with brands when...
Webinar: Improving Ad Performance with the 3Rs: Optimizing Reach and Resonance to Heighten Reaction
Nielsen’s “3R framework” – Reach, Resonance, Reaction – provides a simple, but powerful structure to manage and improve advertising performance in-flight. Please reference “Improving Ad Performance with the 3Rs: Optimizing Reach and Resonance to Heighten Reaction”...
Webinar: State of the Asian-American Consumer
Multicultural demographic groups in the U.S. continue their rapid growth and Asian Americans are a major part of the charge. Demonstrating the highest growth rate of any multicultural segment, Asian Americans are now poised to offer significant new opportunities to marketers and advertisers. The...
Webinar: Drive Retail Sales with AdVantics on Demand™
Whether your advertising budget is growing or shrinking we can help improve retail sales results and increase your return on advertising spend by 10 percent or more, providing true sales accountability for CPG brands. You will learn how to improve the media efficiencies and sales...
Reaching Consumers Across the Economic Cycle: Which Creative Ad Tactics Resonate Most?
Quantifying ad effectiveness is always a major priority; in today’s volatile economic climate, consumer ad response isn’t always as it seems. It’s important to assess which creative tactics resonate most with consumers and drive ad performance throughout the economic cycle. What is...