Insights

Webinar: Nielsen Online Campaign Ratings

Today’s advertisers are looking for an accurate and comparable way to determine the true value of their online and cross platform effectiveness metrics. Nielsen has created a breakthrough service that helps advertisers better grasp the value of their media investment. Nielsen Online Campaign...

U.S. Gaming: A 360-Degree View (2010)

Gaming is more diverse and prominent in the U.S. than ever before, with engagement reaching across the three screens and key consumer demographics. In U.S. Gaming: A 360° View, Nielsen will discuss key findings on the state of the video game industry and its interconnections with other forms of...

Integrating Social Media into the Marketing Mix

As social networking websites attract millions of unique users – many of whom spend hours online daily – CPG marketers are challenged to decide how best to tap into these communities to cultivate awareness of their brands, products and services. More important is leveraging that awareness and...

Connected Devices – Does the iPad Change Everything?

This webinar looks at the growing popularity of connected devices – especially Apple’s iconic tablet computer, the iPad – and how they are starting to change how people consume media. And with sales of these devices expected to be a bright spot in an otherwise lackluster holiday shopping...

How Women Use Online Video

Consumption of online video content in the U.S. continues to skyrocket and women aged 25-44 are a major force behind the rapid adoption. Recently, Nielsen worked with TODAYshow.com to delve into the motivations and mindsets driving women’s video consumption. The study uncovered not only when, but...

Asia Pacific Social Media Trends

Growth in consumers’ use of social media is changing the media landscape across the world. In Asia Pacific it has become increasingly important for advertisers to understand what is driving this change and how they can leverage its growing popularity. To help navigate the ever-changing social...

Understanding the Value of a Social Media Impression

A Nielsen and Facebook Joint Study Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand...