BASES Innovation Architect

Identify a road map for developing new products, reposition current brands or assess the overall health of your existing brands against competitors. It's only possible with Nielsen Innovation Architect.

BASES Activation Profiles

BASES Activation Profiles is a consulting framework that enables you to segment your innovation opportunities based on strategic potential while representing multiple pathways to success so that you can make the best go-to-market decisions for any initiative in your pipeline.