NIELSEN GLOBAL MEDIA
See what’s commanding attention today and what will resonate tomorrow. Our unbiased metrics are the currency advertisers, agencies and media owners need to run their businesses.
Digital Ad Ratings
Nielsen Digital Ad Ratings provides transparent and actionable next day audience measurement for digital advertising across desktop, mobile browser and in-app. Age & gender demographics using metrics comparable to television audience measurement such as reach, frequency, GRPs, impressions, and on-target percentage.
Gracenote, a Nielsen company, is the world’s leading entertainment data and technology company. As the definitive source of entertainment metadata and IDs across TV, movies, celebrities, music and sports, Gracenote powers guide, search and discovery experiences for the top TV and streaming video platforms, media companies, music services, consumer electronics and automakers on the planet. At its core, Gracenote helps connect people with the entertainment content they love.
Marketing Effectiveness solutions enable you to measure and quantify the impact of the different components of your media strategy, whether online and offline. Fueled by best in class analytics, the marketing insights planning tools focus on limiting waster and increasing your revenue.
We can give you differentiated insights about your audience, increasing demand for your assets and growing your revenue. We uncover these actionable insights by first understanding your goals and then customizing a solution for you that analyzes and connects data in interesting ways to extract insights.
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