Learn about future-focused marketing and advertising strategies for brand building and customer acquisition.
This report examines the global consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.
Learn how sports sponsorship value is evolving and why a clear understanding of ROI across channels and over time is a business imperative.
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.
The global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors. With the FIFA World Cup Russia 2018 upon us, Nielsen offers a snapshot of the vast collection of data and insights surrounding the world’s most popular sport.
This year will be another big year in audience measurement as we enable measurement of broadcast and digital video on mobile devices across both the linear and dynamic ad models.
From TVs to tablets and digital to smartphones, technology is reshaping the way consumers engage with video and, in turn, how media and advertising companies do business. While the online and TV video ad markets will remain separate for the time being, the movement toward integration is real and...
While the book industry is no stranger to change, the written word remains popular. In 2013, physical book sales stayed strong, with print book consumption only declining slightly from the year before. And while e-book growth slowed and the market has now matured, the innovation is far from over.
2013 was a solid year for the home entertainment industry, as consumer spending across all home entertainment platforms increased by nearly 1 percent—the second straight year of growth in consumer spending on home entertainment.