Case study: Quantifying the impact of TikTok advertising
Tik Tok Case Study
Case Study

Case study: Quantifying the impact of TikTok advertising

TikTok has exploded onto the scene in the last few years, available in over 150 countries and has seen tremendous growth within the Middle East region for engaging entertainment, and inspirational content. Brands across all industries are tapping into the global reaching platform to boost awareness and brand engagement.

In this case study, TikTok commissioned a syndicated Market Mix Model study with Nielsen to investigate what impact its full-funnel immersive ad solutions have on driving sales and ROAS across the CPG category. Using Nielsen’s Marketing Mix Modeling solution, they uncovered data-driven insights on how brands can maximize ROAS. Here is what Jorge Ruiz, TikTok’s Head of Measurement had to say:

+10%

Additional ROAS by running > 1 ad formats

$1.83

TikTok Total ROAS

Retail Sales Revenue Per Dollar Spent

+16%

Higher ROAS when running in-feed ads for higher no. of weeks on air

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Case study: Quantifying the impact of TikTok advertising

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