Tracking the Pace of Change and Evolving Consumer Behavior
Here’s a look at some of the major shifts we’re tracking to help our clients stay in prime position to capitalize on the opportunities they’ll present in the coming years.
Morocco Makes Consumer Confidence Debut in the Third Quarter
Morocco marked its first introduction to the Nielsen’s consumer confidence survey in the third quarter with an index score of 85. This quarter’s addition of Morocco brings the total number of countries surveyed to 61, globally.
UAE Reports Biggest Consumer Confidence Decline in Six Years
Consumer confidence in the United Arab Emirates (UAE) had the highest index of five countries measured by Nielsen in Middle East/Africa region (108), but the country's confidence decreased seven points from the first quarter—the biggest quarterly decline in six years.
Regulations Are Reconfiguring Retail in Saudi Arabia
The importance of Saudi Arabia to the Middle East cannot be understated. As the largest country in the region with the highest oil reserves in the world, Saudi Arabia is a key player in the Middle East's geo-politics.
Year-Over-Year Consumer Confidence Progress Seen in the Middle East/Africa
Consumer Confidence in the Middle East/Africa region dipped one-index point in the fourth quarter, ending 2014 with a score of 95. The score marked a five-point increase from the fourth quarter of 2013. Among the five countries measured in the region, three saw quarterly consumer confidence...
Secure Tomorrow's Car Buyers Today
There’s nothing quite like the freedom of owning your own car. Having the ability to get from point A to point B without having to rely on anyone or public transportation creates feelings of both independence and pride. People are passionate about car ownership—whether new or used—and...
Behind the Wheel: Developing Markets Will Drive New and Used Car Sales
From being a symbol of freedom to a way to get from point A to point B, cars capture the heart of millions. In fact, 65 percent of Internet respondents across 60 countries are planning to buy a new or used car in the next two years, according to findings from a recent Nielsen global
In China’s Auto Market, Smaller Cities Are in the Driver’s Seat
Car ownership in China is no longer just a privilege for a select few, as it’s quickly becoming a reality for more and more of the country’s general public. In fact, continuous urbanization and improving living standards across many of the country’s smaller cities are having a significant...
Why Word-of-Mouth is Loudest in Africa
Doing business in sub-Sahara Africa can be full of disparate challenges, and anyone looking to identify a classic African consumer will struggle. Despite sharing a common border, inhabitants of one country differ from those in a neighboring country with respect to their attitudes, buying and media...