Newswire | Spoiler Alert: Mobile Moviegoers are the Biggest Movie Enthusiasts | Nielsen
With the help of their smartphones and tablets, moviegoers can stay on top of the latest movie trends in real time; mobile moviegoers are the biggest move enthusiasts.
Newswire | Music Sales Skyrocket After Super Bowl Halftime Performances | Nielsen
New research from Nielsen compares digital track purchases in the week after Super Bowl over the last couple of years with purchases the week before.
Newswire | Popcorn People: Profiles of the U.S. Moviegoer Audience | Nielsen
Annual moviegoer trends; Nielsen National Research Group’s 2012 American Moviegoing report.
Newswire | Marketability of Armstrong, Te’o is No Match for Scandal | Nielsen
Advertisers spent an average of $3.4 million for a 30-second spot, up more than $300,000 from 2011, according to Nielsen.