Indian TV Commercials That Cut Through the Clutter

This year’s cricketing extravaganza in India—the Indian Premier League (IPL)—is now a part of sports history, but the event provided a wealth of insights regarding the ads that most appealed to fans during the key match between the Chennai Super Kings and the Mumbai Indians. In looking at the...

Webinar: Improving Ad Performance with the Three Rs

Optimizing ad performance is about reaching the right audience, influencing its opinion and impacting behavior. While achieving this winning combination can be a challenge, it is now made possible using the '3R Framework' – and understanding how Reach and Resonance lead to Reaction.

Newswire | The Quest for Reach | Nielsen

The prevalence of media platforms and the ability to create integrated campaigns present additional challenges to achieving frequency control and unduplicated reach.