Press Releases
Nielsen and Twitter Take Relationship Global With Digital Ad Ratings
Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
Nielsen and Google Join Forces to Help Marketers Accurately Measure the ROI of Their Digital Media Investments
Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
Nielsen Acquires Gracenote
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video,...
Keep Calm and Reach for Your Phone: 53% of Global Consumers Feel Anxious When Their Mobile Device Isn’t Nearby
According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.
Paralympic Games Continue to Drive Shift in Consumer Attitudes
The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the...
Nielsen Completes Acquisition of Repucom
Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence.
Nielsen Launches Marketing Cloud to Transform the Way Marketers Connect with Consumers
Nielsen Marketing Cloud Combines World-Class Data, Management Tools and Analytics Applications into a Single Destination, Allowing Marketers to More Effectively Manage their Marketing Spend New York, NY – April 12, 2016 – Nielsen today launched the Nielsen Marketing Cloud, empowering clients to...
Keep Calm and Watch Video: A Global Study of Traditional TV and Streaming Shows Most Consumers Have No Plans to Cut Cord
More consumers globally are supplementing traditional TV versus leaving it New York NY – March 16, 2016 – Despite a rapidly evolving media landscape where consumers have more choices than ever in the way they consume video entertainment, traditional TV still reigns as the preferred platform...
Nielsen Promotes Megan Clarken to President of Product Leadership
New York, NY – March 1, 2016 – Nielsen today announced that Megan Clarken has been promoted to President of Product Leadership, effective as of February 2016. Clarken will lead Nielsen’s global Marketing Effectiveness Practice and Watch Products and will report to Steve Hasker, Chief...
Nielsen Promotes Angela Talton to Chief Diversity Officer
New York – Jan. 13, 2016 – Nielsen Holdings plc (NYSE: NLSN) announced that Angela Talton has been promoted to chief diversity officer, reporting to CEO Mitch Barns. “Diversity and inclusion are crucial to our growth, strength and ability to innovate. Angela’s vision, leadership and...
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