Press Releases
Nielsen Online Campaign Ratings Expands To Four New Markets Around The Globe
Australia, Canada, Germany and Italy to Join U.S. and U.K. in Offering Innovative Online Advertising Measurement Solution New York, NY – April 3, 2013 – Nielsen, a global provider of information and insights into what consumers watch and buy, today announced it will expand the global footprint...
New Study Confirms Correlation Between Twitter and TV Ratings
Findings Indicate that Correlation Strengthens Over the Course of a Show’s Season NEW YORK, March 20, 2013 – A new study by Nielsen and SocialGuide confirms the relationship between Twitter and TV ratings. In addition to analyzing Tweets about live TV, the study compared Twitter against a...
Providing Critical Measurement to Growing Medium, Nielsen Launches Mobile In-App Ad Resonance Solution
Marketers Can Now Better Understand Ad Effectiveness on Mobile Apps and Across Platforms New York, NY – March 6, 2013 – Nielsen, a global provider of information and insights into what consumers watch and buy, today announced the launch of a solution that measures the resonance of brand...
Federal Court of Appeals Affirms Dismissal of Antitrust Lawsuit Against Nielsen
NEW YORK – March 6, 2013 – The United States Court of Appeals for the Eleventh Circuit affirmed the dismissal of Sunbeam Television Corporation’s antitrust lawsuit against Nielsen on March 4, 2013. The District Court had found that Sunbeam failed to show that Nielsen blocked any...
ABC, ABC Family and ESPN Select Nielsen Online Campaign Ratings for Online Demo Guarantees
NEW YORK — March 5, 2013 — ABC, ABC Family and ESPN have adopted Nielsen Online Campaign Ratings to manage demographic guarantees for online video campaigns. Each network is using Nielsen Online Campaign Ratings audience composition data in conjunction with total delivered impression counts...
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