As has been the case around the globe, restricted living amid the novel coronavirus (COVID-19) pandemic has affected every aspect of daily life. It has also had a dramatic effect on media consumption, especially television viewing. In Malaysia, the Movement Control Order (MCO) has sparked an...
Ramadan and the subsequent Hari Raya Aidilfitri celebration are key advertising opportunities for brands and retailers seeking to engage with Muslims, but only if they get the timing right.
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.
The data generated by our day-to-day activities can help brands and marketers understand consumer needs and drive growth for their businesses. But first, they need to make sense of all the data.
Malaysia’s Generation Z is the generation that grew up with the internet for all of their lives. They make up 26% of Malaysia’s population and have unique characteristics that set them apart from the Millenials and Baby Boomers, particularly in the way they consume content and relate to brands.
Multi-touch attribution eliminates biases by algorithmically allocating credit to every element of every touchpoint in the consumer journey, across marketing and advertising channels and tactics, according to its influence on driving a conversion event.
Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.
Granularity matters to marketers because it gives them the ability to distill huge chunks of marketing activity so that you can understand the smaller components.
With so many DMP vendors fighting to stand out, it’s no surprise that many marketers aren’t able to truly differentiate the competing solutions. And to be fair, from an eagle’s eye view, I don’t know that there is a way to.
Marketers today have more than enough data available to them, but they’re looking for better ways to use and connect their data sets to gain deeper, more valuable insights.
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
In 2018, Malaysia's advertising expenditure was boosted by extraordinary events including the historic general election, the FIFA World Cup and mega sales events.