Advertising Intelligence (Advertising Expenditure)
What we measure
Nielsen measures more than half of the world’s total broadcast, print and online advertising.
We provide advertisers, agencies and media owners with a picture of the competitive landscape by measuring who advertised, on which medium, how much was spent by campaign, how many ads and ad formats. We can then break this down further by key industry sector and individual advertiser.
How we do it
Our advertising information service uses spot monitoring methodology to estimate advertising expenditure across the key media.
Advertisers and agencies use our advertising tracking and analysis tool to gain actionable insights into ad spend and placement to inform the strategic media planning process. Broadcasters and publishers can get a clear gauge of station and title performance, agency and advertiser deals and industry movements.
WHAT WE MEASURE
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