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  • Nielsen’s Ad Intel Digital launches in South Africa

    For the first time advertisers, media agencies and marketers can review and compare advertising activity across Digital, TV, Radio, Print (Newspapers and Magazines), Cinema, Direct Mail and Out-of-Home. Johannesburg, 20th July: Nielsen’s Advertising Intelligence Service (Ad Intel), a source of advertising spend and creative intelligence, has launched Ad Intel Digital to complement its advertising monitoring…

  • Nielsen report finds underspending in 50% of media plans jeopardizing maximum ROI

    Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans NEW YORK, July 6, 2022 – Nielsen (NYSE: NLSN) released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans….

  • Sports fandom is increasing, powered by new digital platforms, global report finds

    Study by Nielsen and LaLiga Tech shows younger viewers are following more sport than older counterparts, but with a heavy preference towards streaming and mobile experiences, including Fantasy games. Madrid, 21st June 2022 – In contrast to the received wisdom that younger viewers are losing interest in sport, a new global report finds that the…

  • Nielsen unveils next phase of Nielsen ONE Alpha, enabling end-to-end ad campaign measurement

    Next generation capabilities, such as advanced audiences and outcomes measurement, will deliver a single view of an audience who saw a campaign and the actions taken by consumers NEW YORK – June 15, 2022 – Nielsen (NYSE: NLSN) revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement…

  • Nielsen patrocina I-com para abrir la conversación sobre el análisis de datos

    I-COM Summit Experience 2022 contará con líderes de opinión cuyo expertise proporcionará un conocimiento exhaustivo del comportamiento del consumidor de hoy Madrid, 7 de junio – Nielsen, compañía líder mundial en información, datos y análisis de audiencias, ha anunciado que patrocina I-com, el evento que reúne a los principales líderes del sector de Marketing y…

  • Werbung und die geopolitische Situation in Osteuropa: Nielsen-Analyse zeigt Auswirkungen bei Werbebudgets und Mediennutzung in Deutschland

    Hamburg, 7. Juni 2022 – Die rückläufige Gefährdung durch Corona, vor allem aber die geopolitische Situation in Osteuropa schlugen sich im März 2022 in Deutschland am Werbemarkt nieder, wie eine aktuelle Analyse von Nielsen (NYSE: NLSN) belegt [1]. Zudem hat das führende Marktforschungsunternehmen Mitte März seine halbjährliche Umfrage zur Mediennutzung durchgeführt [2]. Demnach ist die…

  • Nielsen launches cross media ad measurement in Malaysia

    Empowering advertisers and agencies to optimise their campaign investments and ROI with cross media ad measurement in Malaysia Malaysia – 1 June 2022 – Nielsen is thrilled to announce the launch of cross-media ad measurement in Malaysia with Total Ad Ratings (TAR), to deliver independent and actionable reporting for deduplicated audience reach across TV and…