BASES Innovation Architect

Identify a road map for developing new products, reposition current brands or assess the overall health of your existing brands against competitors. It's only possible with Nielsen Innovation Architect.

BASES Activation Profiles

BASES Activation Profiles is a consulting framework that enables you to segment your innovation opportunities based on strategic potential while representing multiple pathways to success so that you can make the best go-to-market decisions for any initiative in your pipeline.

Nielsen BASES Retail Ready

Nielsen BASES Retail Ready provides the right competitive analytics for new products to demonstrate value to retail buyers in a language that matters to them.

Nielsen Shopper Solutions - Shopper Research

At the point of purchase, retailers and brands have less than 2 seconds to influence purchase decisions. Make those 2 seconds count with Nielsen Shopper Solutions, which will help you understand shoppers and their entire shopping journey.