COVID-19: Tracking the Impact on FMCG, Retail and Media
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
The Rise and Rise Again of Private Label
There’s a new retail revolution underway, and it’s going to affect the global food industry in ways the market hasn’t seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies around the globe.
Deeper Than Dollars: Global Perceptions About Premium Products
Around the world, consumers are looking for a taste of the good life. And it’s not just those who are wealthy. Sales of products in the “premium” tier are growing at a rapid pace. In fact, the growth of the premium sector in many markets is outpacing total growth for many fast-moving consumer...
Diaper Screening Process: Loved Ones and TV Ads Are Top Sources
When it comes to learning about which diapers are best, 44% of global respondents go direct to the people they know and trust for recommendations, which is the top source of information in every region.
How Shoppers Look, Watch and Listen for New Products
As the media landscape evolves, so too do the sources consumers use to find out about new products. Globally, shoppers' reliance on earned media is growing while their attention toward some paid media sources are declining.
U.S. Entertainment Consumer Report
According to the U.S. Entertainment Consumer Report, there is a strong correlation between income and entertainment spending. In fact, big earners seem to take an if you got it, spend it mentality when it comes to entertainment escapism.
A Nielsen Blueprint for Media Strategies in Africa
Marketers keen to reach African consumers need to look beyond the obvious and explore innovative and persuasive ways to resonate with niche and mass audiences.