FAst Facts Newsletter

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Each month, we present a brief snapshot on a particular topic through our Fast Facts Newsletter. Check out some of our previous snapshots and subscribe to our Newsletter if you would like access to these insights.

Rural Fast Fact – Products & Services

Nielsen is bringing in a Fast Fact series focused specifically on the rural sector with insights from Nielsen CMI Rural Survey. This special 4-part series will be delivered to you over the next few weeks, the first topic is on products and services that the rural sector intends to take up or upgrade in the next 12 months.

Other than purchasing farm supplies and such, the rural sector is looking to invest in a range of products and services, including some relatively big ticket items (e.g.farm machinery & equipment. infrastructure, vehicles) and services (e.g. IT/technology, banking & financial services).
Rural Fast Fact – Purchases and Upgrades
Rural Fast Fact – Machine-to-Machine Technology
Rural Fast Fact – Rural Media Consumption

Advertising to car buyers

About $327 million was spent in 2019 on advertising within the Automotive category, 11% more in ad spend since 2017.

Serious Car Buyers

1-in-5 New Zealanders (831,800) consider themselves as extremely, or very likely, to purchase in the next 12 months.

Toyota continues to dominate the list of car brands serious car buyers would consider, followed by Nissan, Honda, Mazda, and Ford.

Hybrid or Electric Buyers

389,300 of these serious car buyers are open to purchasing a hybrid or electric car. They are more likely to be between 18-49 years old, male, living in metropolitan areas, and are heavy daily newspaper and/or magazine readers.