Playing the Field: The ICC Cricket World Cup Twitter Showdown

Playing the Field: The ICC Cricket World Cup Twitter Showdown


Australian cricket fans took to Twitter to cheer on their teams and favourite players as the ICC Cricket World Cup played out across the country last month. With more than half a million tweets being viewed over 64 million times by Australians, the ICC Cricket World Cup lit up the social stadium as viewers flocked to second screen devices to take part in the real time conversation unfolding on Twitter.

With Australia and New Zealand battling it out to lift the trophy on the final stage, Australian Twitter TV fans sent more than 110K tweets, generating more than 9.4 million impressions which were viewed by a unique audience of 284,000, with the game peaking at 1,400 tweets per minute.

The infographic below looks at key match highlights as Australian cricket fans united on Twitter to share in the biggest moments of the ICC Cricket World Cup.  

About Nielsen Twitter TV Ratings

Nielsen Twitter TV Ratings is the first-ever measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only “authors”— the number of people Tweeting about TV programs — but also the much larger “audience” of people who actually view those Tweets.

Nielsen Twitter TV Ratings measures all programs across more than 100 Free-to-Air and Subscription TV Channels, providing:

  • Metrics of Activity and Reach for episode, program, network station.
  • Insight and ranking mentions of actors, cast/talent, athletes, sports teams.
  • Real-time monitoring of Authors and Tweets for every program on air.

Metrics include:

  • Unique Audience: The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.
  • Impressions: Total number of times any Tweets related to a program were seen.
  • Unique Authors: Number of Twitter accounts that posted at least one Tweet about a program. 
  • Tweets: Number of Tweets related to a TV program.

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