In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.
With all the drama, and of course love, that Married at First Sight (MAFS) showcased each Sunday to Wednesday night, fans turned to social media to engage with the show’s talent and throw in their two cents on the events that took place.
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.
Online New Zealanders now spend close to half a standard working week (18 hours) getting their digital fix, up from 15 hours in 2015. Accessing the internet from a mobile device is now well and truly commonplace for nearly 8 in 10 (78%) online Kiwis- up from 65% in 2015.
Advertising campaigns that resonate in the minds of consumers are hard to find. Encouragingly, understanding frequency - the number of times consumers see a campaign - has a demonstrated impact on resonance, and can ensure brands maximise their digital spend.
Today, 393,000 Kiwis aged over 15 wear a device on their wrist that can do more than tell the time. A status symbol, motivational fitness piece and functional gadget all in one, these smart devices are attached to their owners 24/7, providing new ways for brands to connect with consumers.
Dubbed the social media generation, the ‘me’ generation and even the lazy generation, Millennials (aged 18-34yrs) have been given a bad wrap. This generation, however, is growing up; and while they haven’t quite established themselves, their purchasing power is increasing at an exponential...
It’s no secret that consumers are increasingly connected online, both in-and-out-of the home. In fact, eight-in-ten Australians now own a smartphone, and six-in-ten use this device to connect daily. Whether they are grocery shopping, watching sport, studying, commuting to work or connecting with...
Two-thirds (63%) of Australia’s digital advertising inventory across all devices is now bought through programmatic or ad network services, according to 2016 data from Pathmatics and Nielsen. The data is collected from digital creatives and ad technology tags found in 2,000 websites visited by...