Around the World in 100 Titles
Whether it be a domestic getaway or a long-haul international holiday, over 2 million New Zealanders have travelled in the past year and 3 million intend to travel over the next 12 months. Our love of travel has translated into strong sales for travel and holiday guide books.
New Zealanders Open their Laptop Lids Instead of their Wallets
Shoppers today no longer simply go to the nearest store; they grab the nearest digital device. New data from Nielsen shows over 2 million people are now shopping online.
On The Same Page, No Matter the Age: Reading Is a Top Spare-Time Activity for All Generations
With a wide array of pastimes available, respondents in a recent Nielsen global survey were asked to select their top three spare-time activities. While certain activities skew younger than older and vice versa, if you think technology-driven younger people don’t read anymore, think again.
The Big Business of E-Commerce
E-commerce is big business and getting bigger every day. Online shopping has been embraced by mainstream New Zealand with close to 2 million adults (1,952,000) making a purchase via the internet in the last year.