How B2B Marketers Can Thrive in the Age of Adaptation
With the right measurement and creative thinking, marketers can ensure their tactics map to specific objectives that move their business forward.
Success Criteria of Marketing Measurement for the Modern Digital Marketer
Having an agile solution, focused on granular insights, across all channels in the consumer journey has become table stakes for the modern digital marketer, and savvy marketers are not compromising on any facet.
5 Important Questions to Ask Your Marketing Mix Vendor
Choosing the right marketing mix modeling vendor has a huge impact on your overall marketing effectiveness and business growth. To help you avoid regretting your decision, get the answers to these five questions before taking the plunge.
The Risk of Staying Static in a Fast-Paced Economy
How prepared would you be if inflation took hold again? In some ways, it has already started. Learn how to build price and promotion strategies for a fast-paced economy.
Perspectives: The Sweet Song of Precision Marketing
Different consumer needs demand varied experiences. Enter precision marketing. The good news for marketers is that the fundamentals (and tools) remain the same across industries.
The Power of Context: Driving Brand Equity with Contextually-Relevant Advertising
A publisher’s website frames the conversation between brands and consumers. This context is powerful and can have a meaningful impact on a brand’s campaign performance. A Nielsen study commissioned by carsales.com, showed that the context of the carsales website, positively shifted brand...
Great Campaigns Transform Buisnesses
What is it that makes an advertising campaign effective? We put 100 high performing campaigns, submitted as New Zealand Effie Award entries, under the spotlight to find out.
New Zealand Media Trends Report 2016
Consumers are engaging with media across a spectrum of devices. As a result, consumers' time and attention around media is in flux. Find out how New Zealanders are navigating the changing media landscape.
The Rules for Marketers Engaging with New Zealand Sports Fans
Sports thrill and influence audiences everywhere. But how do brands and publishers engage fans with the increasing number of sports available and at least four screens to ‘watch the game’ across? Here are the rules for marketers engaging with New Zealand fans.
The Changing NZ Consumer
New Zealand is changing in many ways and often at a faster rate than people may assume. Understanding this change has never been more important. Media owners, brand owners and agencies need this knowledge of past, present and future trends to ensure we continue to meet the needs of the target...