Property Hot Spots: How to Reach Kiwis Planning to Buy and Sell
In today’s cooling real estate market, it is increasingly critical to understand where buyers and sellers are on their real estate journey, and to connect with them at the right time. In the next 12 months, 254,000 New Zealanders intend to buy a property and 115,000 expect to sell a property.
Who's Wearing Wearables? Number of Kiwis Owning Wearable Devices Doubles in 12 Months
Today, 393,000 Kiwis aged over 15 wear a device on their wrist that can do more than tell the time. A status symbol, motivational fitness piece and functional gadget all in one, these smart devices are attached to their owners 24/7, providing new ways for brands to connect with consumers.
Millennial Myth Busting: Tapping into the Buying Power of the Connected Generation
Dubbed the social media generation, the ‘me’ generation and even the lazy generation, Millennials (aged 18-34yrs) have been given a bad wrap. This generation, however, is growing up; and while they haven’t quite established themselves, their purchasing power is increasing at an exponential...
Small Screens Driving Audience Growth To Netflix in Australia
Unique audiences visiting the Netflix website or app via a desktop/laptop, smartphone or tablet have increased by 48% when comparing Digital December 2016 ratings data to December the prior year. A majority of this year-on-year growth was driven by increased access via smartphone (+82%).
Wear and Share: How Wearable Devices are Reshaping Direct Marketing Opportunities
A status symbol, motivational fitness piece and functional gadget all in one, wearable devices are providing new ways for brands to connect with their consumers.
Game Of Tweets
Australian followers of Game of Thrones season six have been all but quiet on the Westeros front. However, they have taken to their digital devices to express their fear of the dead, share their house alliances and love for dragons.
New Zealand Media Trends Report 2016
Consumers are engaging with media across a spectrum of devices. As a result, consumers' time and attention around media is in flux. Find out how New Zealanders are navigating the changing media landscape.
Millennials and Generation Z Lead the Future of Media
3.1 million New Zealanders aged 15+ now access the internet, spending two working days online each week. The home is the most common place for online access, however Millennials and Generation Y are leading the trend to access the Internet while out and about. These 15-34 year olds spend 35% more...
More Mobile: Changing Home Technology
Becoming digital has given us more choice, we have more ways to connect and more to connect to. In New Zealand technology in our homes is now much more mobile.
What Brands are Succeeding on Facebook?
While some measure success on the number of their Facebook fans, latest insights highlight how a brand’s social media campaign can resonate with its audience by measuring the number of people visiting the page.