Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for...
What is it that makes an advertising campaign effective? We put 100 high performing campaigns, submitted as New Zealand Effie Award entries, under the spotlight to find out.
Commercial radio reaches three-quarters of Australians who intend on buying a car in the next year, making it the perfect vehicle to communicate with these consumers over the course of their decision-making journey.
Shoppers today no longer simply go to the nearest store; they grab the nearest digital device. New data from Nielsen shows over 2 million people are now shopping online.
In a recent survey, Nielsen asked corporate leaders and the general public to describe the current state of corporate social responsibility. The gap in perceptions between the two groups is striking. So what’s driving the gap?
When it comes to learning about which diapers are best, 44% of global respondents go direct to the people they know and trust for recommendations, which is the top source of information in every region.
New Zealand is changing in many ways and often at a faster rate than people may assume. Understanding this change has never been more important. Media owners, brand owners and agencies need this knowledge of past, present and future trends to ensure we continue to meet the needs of the target...
With nearly 2 million New Zealanders shopping online, what’s making Kiwi consumers click? Latest research reveals a 40:40:20 rule at play. The primary drivers of e-commerce are comprised of 40% convenience, 40% price and value and 20% range.
E-commerce is big business and getting bigger every day. Online shopping has been embraced by mainstream New Zealand with close to 2 million adults (1,952,000) making a purchase via the internet in the last year.
For consumers, the relationship they have with their utility providers is one of necessity. In New Zealand there are 120,000 households that are willing to switch energy providers. In this competitive environment it is important marketers and utility planners identify who is willing to switch,...