The New Reality of Watching the Box
Our viewing patterns are shifting and can now watch where we want, when we want. The explosion of devices has given us more access to content and brands than ever before. While the television is still the screen of choice for viewing video content, device proliferation and social-media interaction...
Playing the Field: The ICC Cricket World Cup Twitter Showdown
Australian cricket fans took to Twitter to cheer on their teams and favourite players as the ICC Cricket World Cup played out across the country last month. With more than half a million tweets being viewed over 64 million times, the ICC Cricket World Cup lit up the social stadium as viewers...
Devices Proliferate, but Viewing Preferences Depend on What and Where We Are Watching
What’s your go-to device of choice for watching your favorite show? Device proliferation has afforded more choice than ever before, but TV remains the preferred device—and by a wide margin according to global online respondents in Nielsen’s Digital Landscape Survey.
Don’t Touch That Dial – Or That One – Or That One: The Changing Digital Landscape
We’re living in a world of 24/7 connectivity, accessing our content on our own terms, and we like it that way. Around the globe, 76% of respondents in a Nielsen online survey say they enjoy the freedom of being connected anywhere, anytime. While consumers love this flexibility, it represents a...
Screen Wars: The Battle for Eye Space in a TV-Everywhere World
We’re living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. But while this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.
Devices Proliferate but Television Dominates
The majority of New Zealand TV households have multiple technologies available — giving these consumers significant choice in viewing options at their fingertips. Our video diet is primarily from television, which reaches 92% of the New Zealand population across a week, but we have also been...
Uncommon Sense: The Appification of TV
For over 50 years, there was only a single "app" for TV viewers. The sole function of that app—the cable or satellite company—was to stream premium video content. The facts of yesterday’s TV viewing no longer hold. There are now many TV viewing apps available. Enter "the appification of TV."