Press Releases
Sandra Sims-Williams Appointed Nielsen’s Chief Diversity Officer
Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will take over from CEO David Kenny, who has held the CDO title in addition to CEO, since February 2019. She will continue to lead Nielsen’s diversity, equity and inclusion (DE&I) team, working to develop a more...
Nielsen Announces Completion of Sale Of Global Connect Business to Advent International
Nielsen Holdings plc announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. NielsenIQ is Nielsen’s former Global Connect business.
Nielsen Enables Brands to Maximize ROI Amid Fast-Changing Sports Sponsorship Market
Nielsen unveils new scoring metrics and insights enabling forward-thinking brands to compare the impact of their sponsorship activities directly to other marketing, promotion and advertising initiatives on an equivalent basis.
Cross-Media Currency Becomes Reality with Nielsen ONE
Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...
Nielsen: Reaching New Zealand’s Rural Consumers
Rural New Zealanders consume considerably more TV and Newspapers content 9-in-10 rural consumers watched TV in past week vs. nearly 8-in-10 New Zealanders AUCKLAND – 7 DECEMBER 2020 – Nielsen today released data from the latest Nielsen CMI Rural Survey which explores over 46,000 New...
Launching Nielsen Compass: A world leading and powerful campaign outcomes database
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI
ThinkTV and Nielsen Introduce Streaming Meters
Planned to start this October, 500 streaming meters will be rolled out across the existing Nielsen Television Audience Measurement (TAM) panel over a period of 12 to 18 months. This enhancement, in the coming year, will include a measure of viewing to all internet-enabled devices in the household...
Nielsen launches new digital methodology
Nielsen launches new methodology for its digital measurement products that will ensure brands can monetize in a dynamic, privacy-first world
Nielsen Q1 2020 Media Survey Prize Draw
Nielsen Media Survey Q1 2020 Prize Draw Terms and Conditions and latest results
Nielsen Makes Senior Appointments, Further Builds Out Media Management Team
Sean Cohan, a media industry and A+E veteran, joins the company as Chief Growth Officer and President, International; Peter Bradbury has been promoted to Chief Commercial Officer, U.S. and Karthik Rao has been named Chief Operating Officer, Nielsen Global Media.
PRESS ENQUIRIES
For press enquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Communications representative below:
S.E. Asia, N. Asia: Deanie Sultana
Pacific: Jackie Helliker
Japan: Soichiro Nishimura
Korea: Lim Ji Eun
Indonesia: Miladinne Lubis
Philippines: Liza Martija
Malaysia: Danny Leo
Singapore: Stanley Nam
Thailand: Matooros Maneeruttanaporn
Vietnam: Van Tran