Press Releases
Nielsen Market Lift offers marketers in over 30 new markets accountability for their ad investments
With the global launch of Market Lift, one of Nielsen's Audience Outcomes solution, marketers can maximise their return on investment and move with velocity.
Sandra Sims-Williams Appointed Nielsen’s Chief Diversity Officer
Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will continue to lead the company's diversity, equity and inclusion team.
Nielsen Announces Completion of Sale Of Global Connect Business to Advent International
Nielsen Holdings plc announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. NielsenIQ is Nielsen’s former Global Connect business.
Nielsen Enables Brands to Maximize ROI Amid Fast-Changing Sports Sponsorship Market
Nielsen unveils new scoring metrics and insights enabling forward-thinking brands to compare the impact of their sponsorship activities directly to other marketing, promotion and advertising initiatives on an equivalent basis.
Cross-Media Currency Becomes Reality with Nielsen ONE
Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...
Nielsen: Reaching New Zealand’s Rural Consumers
Rural New Zealanders consume considerably more TV and Newspapers content 9-in-10 rural consumers watched TV in past week vs. nearly 8-in-10 New Zealanders AUCKLAND – 7 DECEMBER 2020 – Nielsen today released data from the latest Nielsen CMI Rural Survey which explores over 46,000 New...
Launching Nielsen Compass: A world leading and powerful campaign outcomes database
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI
ThinkTV and Nielsen Introduce Streaming Meters
Planned to start this October, 500 streaming meters will be rolled out across the existing Nielsen Television Audience Measurement (TAM) panel over a period of 12 to 18 months. This enhancement, in the coming year, will include a measure of viewing to all internet-enabled devices in the household...
Nielsen launches new digital methodology
Nielsen launches new methodology for its digital measurement products that will ensure brands can monetize in a dynamic, privacy-first world
Nielsen Q1 2020 Media Survey Prize Draw
Nielsen Media Survey Q1 2020 Prize Draw Terms and Conditions and latest results
PRESS ENQUIRIES
For press enquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Communications representative below:
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