Advertising Expenditure

What we measure

Nielsen measures more than half of the world’s total broadcast, print and online advertising. In New Zealand, advertising spend is a $2 billion industry spanning across TV, print, online display, radio, out-of-home, direct mail and cinema advertising.

We provide advertisers, agencies and media owners with a picture of the competitive landscape in New Zealand by measuring who advertised, on which medium, and how much was spent. We can then break this down further by key industry sector and individual advertiser.

How we Do it

Our advertising information service monitors advertising and estimates expenditure across the key media. We also collect ad creatives in a database that advertisers, agencies and media owners can leverage.

Advertisers and agencies use our advertising tracking and analysis tool to gain actionable insights into ad spend and placement to inform the strategic media planning process. Media owners can get a clear gauge of their own performance, agency and industry movements.