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It’s Time to Rethink Omnichannel Strategies
Not all online shopping ends with an electronic purchase. That’s why your omnichannel strategies can’t solely focus on the point of purchase.
ニールセン アニュアルマーケティングレポート: 適応の時代
マーケティング担当者として成功するには、変化と適応の能力が不可欠です。私たちは適応の時代に生きています。...
The Nielsen Total Audience Report: Advertising Across Today’s Media
In this edition of the Nielsen Total Audience Report: Advertising Across Today’s Media, we cast a new eye on advertising. Find out where consumers are spending their time and money and how eager they are to spend again.
As Consumer Optimism Rises, So Will Brand Engagement
As consumers increasingly think about life and their activities away from home, brands and marketers need to focus on how individual consumers and consumer groups are prioritizing their re-emergence.
LOL: Amid Uncertain Times, Consumers Take Comfort in Nostalgic Comedy Shows
While the comedy genre is always popular, comedy viewing over the past year highlights a resurgence of nostalgia comedy programming, particularly shows featuring diverse leads and cast members.
What You See Isn’t What You Get: The Role of Media in Anti-Asian Racism
Media representation plays an important role in learning—and unlearning—racist stereotypes that harm Asian Americans. It’s time that on-screen content about Asian Americans reflect more of their lives and diverse contributions.
Branded Integrations Come of Age in a Streaming World
In addition to providing incremental reach, product placements and branded integrations in SVOD programming provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm.
Branded Integrations in SVOD Content are Reaching Unique TV Audiences
SVOD viewers tend to be light viewers of traditional TV. This is important for a number of reasons, but for brands, it means that advertising on traditional channels like linear TV doesn’t provide comprehensive reach.
マーケティングROI向上のすべて
初歩的な測定基準や勘、市場に対する認識から、定量化可能で持続可能なマーケティング成果へと移行するマーケティング・ミックス・モデリングの活用方法についてのインサイトと戦略をご覧ください。
The Podcast Audience is Growing, But Advertiser Focus Should be Sharpening
41% of U.S. podcast listeners are non-White, which makes the podcast audience more diverse than the country’s total population.