Around three quarters (74%) of online Filipino consumers wish they could only see ads that are for products that interest them while close to 7 in 10 (69%) of Filipino consumers who watch VOD say online ads displayed before, during or after VOD programming are distracting and, 62% wish they could block ads.
On the other hand, 63% of Filipino respondents who watch VOD somewhat or strongly agree that ads in VOD content give them good ideas for new products to try. Around two thirds (66%) say they don’t mind getting ads if they can watch free content. This sentiment is highest among Southeast Asian consumers.
To engage and keep the attention of consumers, it is critical for advertisers and content providers to customize both content and advertising. Innovations such as programmatic and addressable advertising give the needed precision in reaching viewers.