Given the hyper-connectivity, rising device and channel fragmentation, it's critical for the industry to know more about the audiences journey. Check out a video with major findings of Puerto Rico Audience Trends and Behavior in terms of what and how they consume content in 2021.
With the right measurement and creative thinking, marketers can ensure their tactics map to specific objectives that move their business forward.
Having an agile solution, focused on granular insights, across all channels in the consumer journey has become table stakes for the modern digital marketer, and savvy marketers are not compromising on any facet.
Without third-party cookies, marketers can’t overlook the need for accurate measurement as changes in the digital media environment accelerate.