Given the hyper-connectivity, rising device and channel fragmentation, it's critical for the industry to know more about the audiences journey. Check out a video with major findings of Puerto Rico Audience Trends and Behavior in terms of what and how they consume content in 2021.
After 50 years of female athletes pushing for more opportunity, the Olympic games are the biggest platform for gender equality in global sports, and the audiences are just as even.
The Olympics features men and women competing in the same events for medals of equal importance. And broadcasters and sponsors don’t differentiate.
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.