Agility is key for marketers amid the convergence of brand and acquisition
In concert with the launch of Nielsen’s 2022 Annual Marketing Report, we spoke to Jamie Moldafsky, Nielsen’s chief marketing and communications officer, about the importance of brand, the intersection of brand and acquisition, understanding full consumer journeys and the value of scalable data...
Hyper-connectivity: the new reality that the industry will have to face
Given the hyper-connectivity, rising device and channel fragmentation, it's critical for the industry to know more about the audiences journey. Check out a video with major findings of Puerto Rico Audience Trends and Behavior in terms of what and how they consume content in 2021.
The state of global media
Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.