Tracking the Pace of Change and Evolving Consumer Behavior
Here’s a look at some of the major shifts we’re tracking to help our clients stay in prime position to capitalize on the opportunities they’ll present in the coming years.
Morocco Makes Consumer Confidence Debut in the Third Quarter
Morocco marked its first introduction to the Nielsen’s consumer confidence survey in the third quarter with an index score of 85. This quarter’s addition of Morocco brings the total number of countries surveyed to 61, globally.
Year-Over-Year Consumer Confidence Progress Seen in the Middle East/Africa
Consumer Confidence in the Middle East/Africa region dipped one-index point in the fourth quarter, ending 2014 with a score of 95. The score marked a five-point increase from the fourth quarter of 2013. Among the five countries measured in the region, three saw quarterly consumer confidence...
Secure Tomorrow's Car Buyers Today
There’s nothing quite like the freedom of owning your own car. Having the ability to get from point A to point B without having to rely on anyone or public transportation creates feelings of both independence and pride. People are passionate about car ownership—whether new or used—and...
Behind the Wheel: Developing Markets Will Drive New and Used Car Sales
From being a symbol of freedom to a way to get from point A to point B, cars capture the heart of millions. In fact, 65 percent of Internet respondents across 60 countries are planning to buy a new or used car in the next two years, according to findings from a recent Nielsen global
In China’s Auto Market, Smaller Cities Are in the Driver’s Seat
Car ownership in China is no longer just a privilege for a select few, as it’s quickly becoming a reality for more and more of the country’s general public. In fact, continuous urbanization and improving living standards across many of the country’s smaller cities are having a significant...
Global Ad Spend Grows 3.2% in 2012
2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion, according to Nielsen’s quarterly Global AdView Pulse report. A strong third quarter, which saw growth of 4.3 percent, helped drive the annual uptick. Ad spend growth...
Why Word-of-Mouth is Loudest in Africa
Doing business in sub-Sahara Africa can be full of disparate challenges, and anyone looking to identify a classic African consumer will struggle. Despite sharing a common border, inhabitants of one country differ from those in a neighboring country with respect to their attitudes, buying and media...
Newswire | Global Ad Spending Rises 4.3% in Q3 2012 | Nielsen
The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report.