Insights

LEAD Network Webinar: Wising up to Women

Nielsen recently hosted and participated in the kick-off webinar of the LEAD (Leading Executives Advancing Diversity) Network’s Diversity & Inclusion Best Practice series with Unilever to explore the challenges women face and how they are communicating and engaging to create equality.

Wise up to Women

By 2028, women will own 75% of the discretionary spend, making them the world’s greatest influencers. But they're also shouldering more of the household burdens, feeling less financially secure and still are facing serious barriers when it comes to equality. It's time brands wise up to women.

Women: Primed and Ready for Progress

For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.

Age Matters — Myths and Truths About AME Generational Lifestyles

With young consumers starting families and older consumers heading for retirement, it’s common knowledge that lifestyles differ depending on our age. And in today’s world of changing technology, the stereotypical gaps between the ages can seem even larger. But which stereotypes are really the...

Because I’m Happy…Arab Youths Find Happiness in Different Ways

The Arab population is one of the youngest and fastest growing populations in the world. In Arab markets and around the world, people and companies across industries are interested in engaging this large and lucrative young segment. But while many tend to group young Arabs from different countries...

Millennials: Technology = Social Connection

Where’s the strangest place you’ve ever used your smartphone or tablet PC? For Millennials, the real question is where haven’t they used their devices. While the Millennial generation indeed founded the social media movement, having been born directly into a new era of technology between 1977...