Press Releases
ESL Gaming and Nielsen expand comprehensive esports measurement business relationship
ESL Gaming, the world’s leading E-sports company, and Nielsen, the global leader in audience insights, data and analytics, announced today the expansion of their comprehensive business relationship with an additional three years.
Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data
The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.
Nielsen awarded radio measurement extension in Norway
The Norway MOC selected Nielsen as the independent radio measurement provider, extending the existing contract from January 2023.
Nielsen Advances Identity System for Digital Ad Measurement In Preparation For A Cookieless Future
Nielsen Advances Identity System for Digital Ad Measurement In Preparation For A Cookieless Future
Nielsen Expanding The Service To MMS In Sweden, Providing A Cross-Media View Of Total Video Viewing
The Swedish Joint Industry Committee MMS - Mediamätning i Skandinavien AB and Nielsen (NYSE: NLSN) today announced an extension and an expansion of the cross-media measurement services. Nielsen will be endorsed as the full service measurement provider to bring a total measurement view of the TV...
300m Euro invested in Sweden on websites in 2021 so far
Today, Nielsen Ad Intel launches in Sweden to provide the industry with a better view of digital ad activity through sites and devices. The added breadth of media spend gives new visibility into some of Sweden’s largest ad investments.
Nielsen Market Lift offers marketers in over 30 new markets accountability for their ad investments
With the global launch of Market Lift, one of Nielsen's Audience Outcomes solution, marketers can maximise their return on investment and move with velocity.
Sandra Sims-Williams Appointed Nielsen’s Chief Diversity Officer
Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will continue to lead the company's diversity, equity and inclusion team.
Nielsen Announces Completion of Sale Of Global Connect Business to Advent International
Nielsen Holdings plc announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. NielsenIQ is Nielsen’s former Global Connect business.
Nielsen Enables Brands to Maximize ROI Amid Fast-Changing Sports Sponsorship Market
Nielsen unveils new scoring metrics and insights enabling forward-thinking brands to compare the impact of their sponsorship activities directly to other marketing, promotion and advertising initiatives on an equivalent basis.