Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
At a macro level, economic conditions around the globe ended 2018 on an upbeat note. Global consumer confidence was at its highest level in 14 years, but 39 of the 64 countries included in the global Consumer Confidence Index reported declines in consumer sentiment.
Globally, 58%of global consumers feel they are better off financially than they were five years ago, but there is also a sizeable proportion of consumers who feel that they are only in survival mode, with sentiment differing considerably by region and country.
As 2018 starts to wind down, economic and consumer spending trends for a majority of markets around the world are in better standing than they were earlier in the year.
Here’s a look at some of the major shifts we’re tracking to help our clients stay in prime position to capitalize on the opportunities they’ll present in the coming years.
From a global perspective, prospects for the remainder of the year appear largely positive. In Q1, confidence grew across Western Europe, the economic recovery in Latin America looks promising in a number of markets, dollar sales of FMCG in North America performed well, and growing disposable...
The Singapore Q2 consumer confidence index has registered an 89-point according to the latest Nielsen Global Survey of Consumer Confidence and Spending report. .
The Singapore Q1 2016 consumer confidence index has commenced on a subdued note of 88 points. Are Singaporeans optimistic and how are they coping?
The Singapore fourth quarter confidence index has declined to 94, slightly lower than the global average of 97, according to the latest Nielsen Global Survey of Consumer Confidence and Spending.
There’s nothing quite like the freedom of owning your own car. Having the ability to get from point A to point B without having to rely on anyone or public transportation creates feelings of both independence and pride. People are passionate about car ownership—whether new or used—and...