Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
Here’s a look at some of the major shifts we’re tracking to help our clients stay in prime position to capitalize on the opportunities they’ll present in the coming years.
The Singapore Q1 2016 consumer confidence index has commenced on a subdued note of 88 points. Are Singaporeans optimistic and how are they coping?
The Singapore fourth quarter confidence index has declined to 94, slightly lower than the global average of 97, according to the latest Nielsen Global Survey of Consumer Confidence and Spending.
There’s nothing quite like the freedom of owning your own car. Having the ability to get from point A to point B without having to rely on anyone or public transportation creates feelings of both independence and pride. People are passionate about car ownership—whether new or used—and...